Selected work

Built where the business consequences are real.

These are not speculative demos. They are working examples of strategy, content, software, operations, and measurement brought together around a real business need.

See the work Discuss your business problem

Production work

Two businesses.
Two very different constraints.

The common thread is not a technology stack. It is the ability to understand what the business needs, build the right system, and make it usable.

Owner-operated case studyAscend Therapy

A connected growth and business operating platform.

Clinical knowledge governs what the practice says. Website content, search, advertising, local listings, measurement, and quality controls work as one system that Colin helps operate and improve.

Explore the complete system Visit the live website

Four connected business layers

Be found

Search-focused content, local visibility, and advertising help the right clients find the practice.

Use capacity wisely

Advertising can respond to whether qualified therapists have room for new clients.

Stay accurate

Approved therapist expertise is reused across biographies, services, advertising, and listings.

Keep improving

Reports and automatic checks surface what is working and where attention is needed.

Built for a clientRoots to Branches

From a constrained legacy site to a scalable multi-location platform.

Visit the live website
The need

Make services and locations easier for families to understand while giving the practice a simpler way to keep information current.

What was built

A modern website with dedicated service, location, team, and resource pages plus client-manageable core content.

Why it matters

Families have a clearer path to support, and the owner can update important information without depending on a developer for every change.

“Colin did not simply build us a website; he brought our values and mission to life online.”— Molly Westfall, Owner

Operational proof

The useful work is often
behind the visible deliverable.

These systems show how marketing, knowledge, measurement, and operations can become business capabilities instead of isolated tasks.

Advertising operations

Advertising tied to real capacity.

Campaign controls can pause or resume relevant advertising as qualified therapists gain or lose room for new clients.

Custom application

Local-search visibility made measurable.

Scheduled geographic scans, historical data, competitor context, and visual heatmaps show how local visibility changes over time.

Business knowledge

One source that can support many outputs.

Documents, expertise, standards, and examples become reusable context for people, content, training, and approved AI workflows.

Quality controls

Checks that catch problems before release.

Automated validation can stop broken links, missing information, and other defined failures before a website is published.

What should work better in your business?

Start with the outcome.
Then design the system.

Bring the real constraint, the recurring frustration, or the growth opportunity. We will identify a practical place to begin.

Find your AI opportunity See ways to work with Colin